This story is told by Burdon's friend of 60 years, Philip Payne. Starting in war-torn Newcastle, followed by adventures at art college in the 50s and 60s - the tale is peppered with local colour from Newcastle cinemas, pubs and clubs, with first-hand insight into the origins and birth of the iconic sixties group - The Animals. The story then leads to Payne's more recent escapades with Burdon and the antics of two Geordies now in their seventies, coping with modern American life.This is a full colour, 52 page book with over 40 images of mid-20th century Newcastle, early Eric Burdon and the Animals and contemporary images of Eric Burdon in his Californian retreat (supplied by his wife and manager Marianna).The whole story is set against the background of what it means to be a Geordie.